04 December, 2023
In this era where video technology is constantly evolving, software is launching almost every day, and visuals play an important role, marketers are still sticking to 2D animation. Even though 3D and 4D animation are on the constant rise, 2D animation still steals the show with its simplicity and charm. As a video production company in India, let us take you to explore 2D animation.
2D animation means creating images in 2D(two-dimensional) space. It uses drawings in sequence to create the illusion of movement, emphasizing manipulating flat visuals to convey narrative and motion.
Creating 2D animation videos begins with finalizing the concept and ideas that act as the storyline's base. On the basis of the final idea, a storyboard is made with visuals that ensure the flow. Next up is designing characters and giving each of them a personality according to the story. The layout and setting of the background are created to provide context and environment to the story. Sound effects and audio tracks are added to improve the appearance and add weight to the video.
The entire process perfectly blends traditional techniques with current digital tools. It helps streamline the entire process and allows animators to make necessary changes, ultimately releasing a video that effectively communicates and captivates the audience.
2D Animation is no longer an unknown word in today’s tech-savvy era and become the most suited medium for business marketing. There are several types of 2D animation and motion graphics, all of which accompany their style. Let us explore them in depth:
Celluloid, cell, or traditional animation is a classic style that involves hand-drawn pictures on cels or transparent sheets. These sheets are layered above each other, and every frame includes movements according to the storyline, creating an illusion of motion when the images are played in sequence. Even though this process is labor-intensive, it gives the animations a personal, handmade, and charming touch.
Motion graphics is a combination of graphics, animation, and text used to communicate concepts and information. They are generally used in advertisements, explainer videos, and presentations and are known to improve communication because of their typography and visuals.
Vector graphics or vector-based animation use mathematical equations to create scalable and smooth animations. These are perfect for creating infographics, simple character animations, and logos. The biggest advantage of this animation is that the clarity and sharpness of vectors are maintained at every size.
Rotoscoping refers to tracing real-time footage frame by frame, resulting in realistic movements. This is generally used to produce unique visual effects and achieve movements that resemble real-life scenarios.
In this animation, pre-cut characters and objects are moved against the backgrounds. Cut-out animation is highly beneficial for developing characters with accurate proportions, which is why it is popularly used in creating web content and television animations.
The creative capabilities of 2D animation are limitless, and the most popular uses of this are in the fields of:
2D animation has the ability to captivate the audience's attention for a long time. As a 2D animation company in India, we cannot stress enough on the importance of animation in the current scenario where visuals are a crucial part of successful marketing strategy. Hopefully, the concept of 2D animation is clear, and you are ready to connect with us.