5 factors to consider before choosing a video production company

25 June, 2024

5 factors to consider before choosing a video production company

5 factors to consider before choosing a video production company

Are you looking to engage with a video production company but overwhelmed with where to begin? We got you covered.

Whether it’s an explainer video, an animation video, a plant drone videography, or a corporate film, high-quality videos are now used as a primary medium to engage and attract audiences. With more and more viewers consuming videos today, it is the need of the hour for every business looking to grow their business. But given how competitive every sphere is, there is a high chance that you will encounter many freelancers and cheaper alternatives for video production services. We are here to educate you on the top 5 factors that you should look into before choosing a video production house for your business.

1. Portfolio matters

Ensure that you check out the YouTube channel of the video production company in consideration. You will notice that good companies have a variety of content that can be used as a starting point to design your own journey. A good portfolio will consist of corporate films, product videos, documentary style shots, training & safety videos, explainer videos, 2D & 3D animation and much more. Diversity in portfolio will ensure that the company can handle different style projects effectively. Also a great video production company will have a portfolio which will reflect quality in its work across its production line in different industries and sectors. Most importantly, choose a company that will truly understand your business needs and create a bespoke video solution for you.  

2. Understand the production process

Look for companies that have a start to finish process that lists out all the steps in the video production process for a flawless execution. Well-defined and structured production processes from a good agency will take out the guess work and help save time and money in the long run. Companies who have been in the game for long know how every step ie from storyboarding to post-production matters and hence will always educate and guide you on it before you begin your journey. The transparency and accountability set early on will ensure seamless communication along the way.

3.  Consider the company’s in-house team

The video production process requires the skills of many creative artists and that comes at a cost. While some companies may quote low to win a project, they will cut corners by using freelance artists. Reputable companies have well-rounded teams with diverse skills and it’s their experience that contributes to providing you high quality-deliverables on time and in budget. Ensure that you choose a company that has an in-house team of directors, cinematographers, editors, and animators so that the entire production process is completed under one roof. While it may seem tempting to go for freelance creators, it often leads to compromises in different ways.

4. Creativity and communication over everything else

Visual storytelling is an art that not all can master. When looking through the portfolio, make sure that you look for creativity of the Director of the video production company. A creative director will bring your vision to life with a fresh perspective and deliver a high-quality product as per the business need. Also consider parameters such as transparent communication and fast response times as key factors in making your decision. Ease in communication will ensure better understanding, no delays and sticking to the budget within the timeframe allotted.

And last but not the least …

5.  Take your time understanding the quote and contract in detail  

A defined scope is where one begins. Listed tasks, dependencies, deadlines, revisions allowed, and other terms and conditions should be clearly defined. The breakdown of the pricing and phases of payment are also clearly defined in the quotes of reputable video production houses. Companies that keep it transparent right at the beginning are the right fit for the engagement since it will save you from many surprises down the line. Ensuring everything is clearly outlined paves the way for a great project deliverable with improved clarity and less misunderstandings.

Here at Ayushmi Creation, we truly believe that selecting the right video production company is the first step in ensuring a successful project. Taking the time to evaluate a company on various parameters is of paramount importance to ensure that the company will be able to deliver engaging, captivating, high-quality videos that align with your vision.

If you want to take the guesswork out of the equation, look no further. At Ayushmi, we prioritize professionalism and bring to our clients our expertise and business acumen to create stunning visuals which are sure to wow your audiences. We offer the best video production services in India and worldwide and have helped over 200+ clients realize their business vision.

To get a free quote, contact us.


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